Big market shock, BoseFrames glasses headset will be discontinued, Huawei's new push clip ear OWS headset

Recently, it was announced that the pioneer of smart audio glasses will be discontinuation of the Boseframes, including the Alto, Soprano, Tenor, Rondo and Tempo. Bose existing users of the frames series will still receive Bose support, and after-sales policies such as product warranties will remain unchanged. The frames audio glasses only have a small amount of stock left and may be available on the website for a short time.

On the day of the "double 12", Huawei's innovative product launch conference held in Dubai officially released its first clip-on OWS headset FreeClip, placing the OWS headset on the smart audio glasses on the ear clip.

The FreeClip headset consists of three main parts: the ComfortBean, the AcousticBall, and the C-bridge. The comfort bean has an ergonomic bean-shaped design to better fit the shape of the ear. The acoustic ball is designed based on a real ear cavity model to avoid discomfort; The C-bridge section has an adaptive sensor that adjusts the clamping force of the clasp, while its thin cantilever contains nine core wires.

After Apple launched TWS smart headphones, this product full of enough imagination, and no real outbreak of new application scenarios, only accelerated the wireless headset to the wired headset market replacement, but this does not affect the entire industry to headphones as smart hardware to "hard push" action. And the TWS smart headset, grafted to the glasses industry, the behavior of playing the edge of the smart glasses, but also the industry's IQ tax level has increased a lot.

Boseframes was born five years ago, and at the SXSW exhibition in March 2018, Bose exhibited a prototype of this pair of glasses for the first time, with the novel concept of "sunglasses + Bluetooth headset + voice AR". Bose also gives the glasses "voice AR" function, including scenic navigation, walking navigation, and even motion guidance, so as to quickly hook up with the AR smart glasses.

Subsequently, Amazon's Echoframes and Huawei's EyeWear followed up, instantly bringing the new category of "smart audio glasses" to fire. The smart headset industry also quickly put this product with smart glasses, smart AR virtual reality glasses together, a pair of glasses costing dozens of costs + TWS headphones costing dozens of dollars, immediately became thousands of "smart audio glasses", as long as there is no AR or smart function, as long as the money to upgrade, The average person can install an AR voice navigation software and a real-time dialogue translation software that is better than nothing, and the experience is not good, it can only show that the "money" you give is not enough, can not afford to buy the "real AR smart glasses" with Internet function, and also live in the network signal area.

In fact, the so-called "smart audio glasses" is to integrate the original industry's "bone/air conduction headphones" into the glasses leg, and plug multiple components such as open speakers, microphones, batteries, and switches into the glasses leg, so it is much stronger than ordinary glasses.

But this also brings a significant gap to the user experience of "smart audio glasses", that is, uncomfortable, originally wearing a pair of ordinary glasses often because of sweating, exercise, storage and so on feel inconvenient, the glasses industry as far as possible to reduce the weight of the glasses leg, this next to a big guy, not only did not improve the wearing experience of glasses, but more boring, heavier.

In addition, the sound quality of the bone/air conduction headset itself has not been significantly improved, "smart audio glasses" has become the emperor's new clothes in the industry, and with the blessing of a large amount of capital influx and big brands, everyone is afraid to comment.

Huawei launched the clip-on earphone, is still a small category of traditional wireless earphone, just the clip-on earring, bone/air conduction earphone, TWS smart earphone integrated together, is a combination of smart earring and smart earphone, because the industry put forward an open earphone concept, so the industry also called this earphone OWS earphone.

The wireless Bluetooth sports headphones on the market are basically divided into in-ear, bone conduction, air conduction three kinds, the way to wear is divided into in-ear, ear hanging, hanging neck and ear clips, OWS headphones focus on how to choose a suitable for their own sports headphones, that is comfortable to wear but also pay attention to the health of the ear canal, so it is best to choose OWS open headphones products.

Before Huawei, at least hundreds of headphone factories in the industry launched similar OWS open headphone products, from 9.9 packages to 9999 diamond inlaid treasures, some people shipped it, and some people classified it into the category of smart earrings to increase the premium space.

In fact, the development of the smart earring industry has been lukewarm over the years, the main problem is that the domestic synthetic diamonds, what a diamond forever spread of the industry value to play no, the original industry of thousands of diamonds became the glass glass of Yiwu commodity City, diamond earrings, diamond rings, diamond necklaces, it really became a "village girl" standard, so the old three intelligent manufacturers, And they all hit the water retrograde.

In fact, in recent years, the industry has made a lot of efforts on this old three kinds of intelligence, taking smart earrings as an example, such as AR camera function, AR voice function, intelligent temperature measurement, intelligent motion health monitoring, etc., have tried, because of the progress of chip integration process, basically can be understood as smart earrings into two smart watches without screens, the cost is hundreds of dollars.

However, because there is no big brand out of the platform, coupled with a breakthrough in material technology, often make the original precious metal luxury goods into glass residues, the premium space of such products is always difficult to open, it is better to honestly do some TWS, OWS white brand headphones that cost a few dollars, let others sell hundreds, or even thousands of good, at least make money more stable.

The development of smart headphones, the biggest breakthrough point should also be in intelligence, but intelligence generally depends on software, due to the replicability of software code, few manufacturers can really get full premium space like Apple.

So Apple out of an audio AR navigation patent, everyone uses the audio AR navigation concept, although this navigation is not the navigation, but in front of a hundred times the cost gap, who cares?

However, the emergence of OWS ear clips at least proves that the wear design for thousands of years is not so easy to integrate or subvert, and the three sets of rings, earrings, and necklaces are designed separately, which has its own reason.