Xiaomi wrist wear three arrows, intelligent ecological sprint 10 billion connection

As the top five players in the global smart wear field, Xiaomi, which has a lot of power, has recently made a big move to blow up the market with a series of new products.

On November 29, Xiaomi's sub-brand Redmi launched its first metal Watch Redmi Watch 4, ushering in a comprehensive upgrade in screen, design and material.

Just a month ago, Xiaomi has continuously released S3 watch, wrist ECG blood pressure recorder two smart wearable new products. One is the first "variable bezel" designed and equipped with eSIM independent communication, and one is Xiaomi's first blood pressure device.

The label, which was previously hailed as the "bracelet king" by the smart wearable industry, has become slightly outdated for Xiaomi.

Tide think tank believes that millet with the support of surging OS, in the wear market segmentation breakthrough, will become a weapon to further expand its intelligent ecological map.

Earnings show that in the third quarter of this year, millet revenue 70.9 billion yuan, the first time in six quarters to return to growth; Adjusted net profit reached 6 billion yuan, up 182.9% year on year. Gross margin reached 22.7%, four consecutive quarters of sequential improvement, and a new high.

Three new products, three subdivisions

Although the three new products are the same smart watch form, Xiaomi's strategic intention is not difficult to figure out, that is, to launch a powerful impact with the best cost-effective advantage in the subdivision battlefield, even in the face of "catfish" class giants.

eSIM independent communication

According to the results of a survey of 1,000 smart wearable practitioners and consumers, nearly 75% of the respondents believe that eSIM independent communication is one of the technology trends, and it is also the excitement of smart watch function innovation and demand improvement.

According to the incomplete statistics of the tide think tank, in addition to Xiaomi, the current smartwatches equipped with eSIM brand manufacturers have basically all entered, including small genius, Apple, Samsung, Huawei, OPPO, vivo, Honor, go out to ask, Huami, etc.

Compared to recent new products that also use independent communication as an important selling point, such as the Apple Watch Series 9 from 2,999 yuan, the Apple Watch Ultra 2 from 6,499 yuan, and the Honor WATCH 4 Pro from 1,299 yuan. The price of Millet S3 within 1,000 yuan is undoubtedly more fragrant.

Chaodian Think tank learned that the supply chain of the Xiaomi Watch S3 has been localized. In terms of software, Xiaomi S3 debuted the surging OS operating system, which will become an important member of the Xiaomi ecosystem.

Ecg blood pressure monitoring

For a long time, Huawei and Apple have been competing for the technical heights of wearable blood pressure and blood sugar monitoring, but this time was caught off guard by the low-key Xiaomi.

Interestingly, although there is little difference in the appearance and shape of smartwatches, at the official conference on October 2, Xiaomi accurately named the new device as "Xiaomi wrist ECG blood pressure recorder", which focuses on blood pressure measurement and ECG collection.

Xiaomi said its first recorder uses the principle of "oscillographic method" to accurately measure blood pressure, the pressure accuracy is ±3mmHg, and it takes less than one minute to complete each time.

According to the tide think tank, in recent years, the upstream and downstream of the smart wear industry chain has been seeking breakthroughs in medical grade health functions. Huawei, Apple, Xiaomi, Garmin, Google, SONY, Samsung and other brand players are competing in the field of wearable medical devices, it is not an exaggeration to say that who first breaks the ceiling of medical applications such as blood pressure and blood sugar, who will become the new king of wearable.

Metal watch

There is an obvious trend in the smart watch industry this year, that is, competition in material use.

In September, HUAWEI launched the first gold-based HUAWEI WATCH Ultimate Design Extraordinary Master, priced at 23,392 yuan; Garmin unveiled a high-end watch made of MARQ Carbon fiber in October, starting at 21,800 yuan.

There are senior smart wear industry anonymous lamented, "The product luxury price is high, may be farther away from the main consumer market, to some extent, dilute the significance of innovation."

The newly released Redmi Watch 4 is priced at 499 yuan, and the main line is practical.

Redmi Watch 4 users can choose metal, leather, fabric and other materials, features support 150+ sports mode, independent GNSS outdoor running and 5ATM swimming waterproof, as well as all-weather heart rate monitoring, blood oxygen monitoring, sleep pressure monitoring, breathing training and women's health functions.

Consistent with outside speculation, Redmi Watch 4 is also equipped with the new Xiaomi Surging OS system, which supports the watch cross-end interconnection.

Billions of connections, wearing puzzles indispensable

Like the mobile phone business, advancing into the high-end of smart wear is Xiaomi's goal direction, but it is definitely not the ultimate strategic ambition.

To build the world's largest "human-car home" intelligent ecosystem is.

In fact, tracking almost all Internet and technology companies, it is not difficult to basically summarize their development process can be summarized as the initial product sales battle, the mid-term market share battle, and then the late ecological battle.

Recently, the car circle has been extremely busy because of two related news about Xiaomi and Huawei.

First, on November 15, the Ministry of Industry and Information Technology publicized the 377 batch of "Road motor vehicle manufacturers and product Announcements" new product declaration list, two millet brand pure electric cars appeared.

According to Lei Jun's plan, Xiaomi's first model plans to sell 100,000 units in the first year, deliver 900,000 units in the following three years, and enter the first camp of the industry in 2024.

Second, on November 22, it was disclosed that Huawei Car BU will be spun off from the Huawei system, its overall valuation of 250 billion yuan, and the first major shareholder after the transfer is Chongqing SASAC.

Huawei announced on November 25 that it intends to integrate the core technology and resources of Che BU into a new company, and Changan Automobile and related parties will be interested in investing in cooperation.

This means that compared with Huawei, Apple, Samsung and other old rivals in the field of mobile phones and wear, Xiaomi is basically certain to become the first terminal factory with an autonomous car, and it is really "far ahead" in the extension of the ecological boundary.

From the Xiaomi TV, Mi refrigerator, Mi washing machine, Mi central air conditioning duct machine and other smart home products released in the same period on October 26, "home economy" is also an ecological content that Xiaomi has vigorously built.

In the field of "people" -based smart wear, Xiaomi's wrist devices, Bluetooth headsets and other products have long been in the forefront of the world. Whether it is market share or revenue contribution level, it is called the main force of millet.

Chaodian think tank believes that the completion of three consecutive wrist wear new products in a month will greatly enhance Xiaomi's strength in the subdivision of the ecological field.

According to official data, Xiaomi has become the world's largest consumer IoT platform, with 655 million connected devices and 13 million users with five or more Xiaomi IoT devices.

Compared to five years ago, the number of connected devices on the Xiaomi IoT platform has increased by five times.

It must be pointed out that millet even broke the barrier of Apple iOS, another ecological giant, and Apple users with more than 5 Xiaomi smart products accounted for 45%.

As Lu Weibing, president of Xiaomi Group, said, "Xiaomi Surging OS has made a public base for the interconnection of billions of devices in the future." Then each of Xiaomi's smart wearable products is an indispensable piece of the puzzle.