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Look through the Redmi K70 series camera supply chain, the giant is replaced, stock soared

发布时间 : 2023-12-06

As the tenth anniversary of Redmi, the product performance of Redmi K70 has aroused the attention of the mobile phone community.

Before the official release on November 29, Xiaomi Group Lu Weibing stressed in Weibo interaction with netizens that the Redmi K70 series will weld the door for a whole year. Xiaomi company Wang Teng also said, "This time will not give friends any opportunity."

According to the official record, the K70 series sold more than 600,000 units in the first five minutes on December 1. Wang Teng said that this is definitely the strongest record in the history of the K series.

Chaodian think tank understands from the industrial chain that the total stock of Redmi K70 series is about 5 million units, a substantial increase of 2 million units compared to the previous generation K60 series.

"It should be related to the strengthening of product competitiveness and the increase in overseas markets." A core manufacturer of the mobile phone industry chain said that due to the gradual arrival of a new wave of replacement cycle and the end of terminal inventory digestion, the overall shipment situation of the supply chain has improved significantly since the second half of this year.

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The image system has always been the innovation point of major mobile phone manufacturers, and it is also the key to the improvement of combat power, and the same is true of Red Rice.

The Redmi K70 series is equipped with Xiaomi's self-developed surging OS, and the main camera is upgraded to the Light Hunter 800 sensor. Comprehensive evaluation opinions given by a number of professional institutions, the new product has a qualitative improvement in image quality, light input, depth of field and other aspects compared with the previous.

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When the K60 series was released last year, Lu Weibing made it clear that Xiaomi's image had been sent to Redmi without reservation. This time Xiaomi's flagship night owl algorithm was also placed on the K70 Pro. In addition, the newly integrated AI technology of Redmi K70 Pro brings a lightning shooting experience of 30 photos per second, which is also a new highlight of the integration of AI and mobile phone terminals.

Chaodian think tank further understand from the industrial chain, the main supplier of Redmi K70 series camera module is Oufei light/Sunny/Chenrui; The main supplier of lens is Oufei Guang/Sunny/Chenrui/Zhong LAN; The main supplier of CMOS chip is Haowei/SONY/Gokewei; The main motor supplier is New Thinking/Haoze.

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Compared with the K60 series, the K70 series camera supply chain system has undergone great changes, such as Samsung, which previously fully participated in the supply of modules, motors and chips, has disappeared, and the new supply list has not appeared large Liguang, medium blue and Hao Ze respectively participated in the supply of lenses and motors.

On November 23, Redmi officially announced that RedMI and domestic supply chain partners jointly opened the "2 trillion new grand Plan", and announced a more detailed list of China's industrial chain partners. Including TCL Huaxing, AAC, Haowei, Lens Technology, Longqi Group, Xinwang Da, Bonn, Wei Xinuo, Tianma, Shun Yu Optical, Huting Technology, Guan Yu, Changxin storage, Zhuo Sheng Micro, Ai Wei Electronics, Sillijie, Weijie Chuangxin, Huaqin Technology, Wentai Technology, Leading intelligence Manufacturing, BYD Electronics, Tongda Group, Oufei Light, Goer and so on.